Global

The COVID-19 pandemic has underlined the importance of the media and culture sector in uplifting people during difficult times. As hundreds of millions of people were confined to their homes during the pandemic, many turned to music, films, television and other art forms for entertainment, education and cultural enrichment, leading to a surge in streaming and online services.

This book describes the forms of copyright-based transactions and contractual practices that together form what could loosely be described as an international standard. It can be observed in countries where film and audiovisual production industries have reached a certain level of maturity in terms of legal, financing and distribution infrastructures.

This profile aims to analyse the wealth of data on the media and culture sector (MCS) and its sub-sectors, using as a starting point economic activities rather than occupational profiles. While this provides an opportunity to highlight the overall employment contribution of the sector (i.e.

This report aims to capture the scale of the global disruption caused by the pandemic of COVID-19. It examines the economic impact and consequences of the pandemic on the cultural and creative industries, and explores digital innovations that have emerged in response to this unprecedented crisis.

Over the longer term, the creative economy is likely to be a key driver of economic growth as governments around the world look to rebuild their economies in the wake of the downturn associated with Covid-19. It is reasonable to expect that the sector will return to its long-term trend of growing faster than the wider economy as, for example, advertising is likely to recover strongly with the wider economy and other sources of income have been more resilient.

 This report has been commissioned by the World Intellectual Property Organization, with the objective of presenting the impact of the COVID-19 pandemic on cultural and creative industries, education and research, identifying their initiatives and challenges in facing the pandemic, and consequently, the main trends and trajectories that emerged.

This report explores trends, challenges and responses that affect the cultural value chain and its main actors; it also acknowledges the need to develop well-calibrated strategies that place people at the centre of our thinking and consider the whole cultural ecosystem. It identifies a recurring set of themes that could inform how public agencies – in different contexts worldwide, with varied opportunities, challenges and barriers – might approach supporting culture in the digital age.

Many countries around the world have large populations of impoverished people and high unemployment rates. In order to improve conditions in these countries, national governments must develop effective economic growth strategies with strengthening the creative industries at the forefront. The international community is only just beginning to recognize the socioeconomic potential of creative and cultural industries (CCIs), such as film, fashion, and music.

The cultural and creative sectors were among the hardest hit by the pandemic, with over 10 million jobs lost in 2020 alone. Public investment in culture has been declining over the last decade and creative professions remain overall unstable and underregulated. Although culture and entertainment are major employers of women (48.1%), gender equality is a distant prospect.