The book, TechnoCreative Entrepreneurships Creativity and Technology: Allies or Enemies?, is a guide that focuses on demythifying that the orange economy is not linked to new technology. In general, when we think of handicrafts, we don’t think about technology, but in reality they are more allies than enemies. We will also focus on demonstrating how creativity eliminates frontiers and permeates other more traditional sectors such as health, education and Fintech. Here you will find 50 successful cases from 11 countries in Latin America and the Caribbean that use technology as the basis for developing their products and services. Among their technological allies, you will find entrepreneurships that use Artificial Intelligence, Augmented Reality, Blockchain technology, cryptographic tokens and facial recognition, among others. To make reading easier, we have grouped these enterprises into 10 groups which correlate with the 10 most representative keywords after analyzing over 400 entrepreneurships: Culture: Data Science (AI, ML, IoT, Blockchain), Publishing, Fintech, Interactive Games, Music, New Media, Robotics, Creative Services and Wearables. For each group we have pointed out both global and regional trends, and the only enemy you will find will be the capacity to let go in order to learn something new.

The field of economic development is at a pivotal moment. The transformative potential of the digital revolution has yet to be fulfilled and new, disruptive technologies and business models have begun to transform economies and societies at the most basic levels: how work and firms are organized, and how products and services are designed and delivered. Throughout Latin America and the Caribbean, development organizations and governments are struggling to find new ways to promote economic and social well-being. They face repeated roadblocks as they attempt to improve their capacity to foster individual and national-level resilience. Many foundational development tools have been in use for half a century. They were not designed with today’s technologies and challenges in mind—let alone tomorrow’s. As social, technological, and economic change continues to unfold, new approaches will be needed to promote work, wealth, and a vibrant cultural life.

Battered by COVID-19 lockdowns, the fashion industry showed signs of revival in mid-2021. While luxury brands and comfort wear thrived, many companies faced bankruptcy and leadership shifts. China's domestic market, boosted by local shopping and luxury spending, recovered faster. Overall, the industry is expected to reach pre-pandemic sales levels by 2022, driven by the US and China, but the recovery will be uneven with some companies faring better than others.