Helping Female Entrepreneurs Access Digital Platforms: The Importance of a Tech-Plus-Touch Approach and Other Lessons Learned - Case Study 1
This report showcases a successful pilot program in Ethiopia's Somali region that connected female entrepreneurs with a digital mentoring platform offering valuable resources. The program's key to success was a multi-faceted approach:traditional marketing to raise awareness, in-person support for initial platform navigation, a mobile-friendly low-bandwidth design for easy access, simplified registration to minimize barriers, and clear educational materials to empower women to leverage the platform's full potential. This demonstrates the feasibility of connectin