Government/Public Sector

On the following pages we will study the potential of edutainment, focusing mainly on those tools, methods, and content from Cultural and Creative Industries (ICC) that foster innovation. Edutainment: Trends and Digital Strategies is part of the IDB editorial series, Art, Culture and New Technologies in Latin America and the Caribbean, intended to point out the impact of digitization, the adoption of technologies by cultural and creative industries from the region, and how this can catalyze innovation, social cohesion, and change. 

Music and Performing Arts: Digital Trends and Strategies is part of the IDB’s editorial series, Art, Culture and New Technologies in Latin America and the Caribbean, that aims at identifying the ways in which technology can drive innovation in the creative economy. The sector generates a multidimensional impact rarely analyzed from an economic perspective, considering them productive activities worthy of attention and promotion.

Cultural and creative sectors (CCS) constitute a vibrant economic activity and source of jobs, enterprise turnover and tax revenues. However, the role of culture for local development is more than these direct outputs. Smartly managed culture-led urban regeneration can breathe new life into decaying neighbourhoods. CCS also contribute to increasing levels of regional innovation and productivity, through new product design, new production techniques, new business models, innovative ways of reaching audiences and consumers, and emerging forms of co-production.

 This discussion paper was prepared by the OECD at the request of Indonesia G20 Presidency to support the discussions in the G20 Tourism Working Group on 23 September 2022, and the G20 Tourism Ministers Meeting on 26 September 2022.

The OECD-ICOM Guide for Local Governments, Communities and Museums provides a self-assessment framework for i) Local and regional governments to assess and improve their approaches to maximise the social and economic value of cultural heritage as part of sustainable local development; and ii) museums to assess and strengthen their existing and potential linkages with the local economy and social fabric.

This case study considers the role of the MUSE network of museums for local development in the Autonomous Province of Trento, Italy. It considers the dimensions of local development featured in the OECD-ICOM Guide for Local Governments, Communities and Museums.

This Guide provides a roadmap for local governments, communities and museums on how to define together a local development agenda. It considers five dimensions: 1. Leverage the power of museums for local economic development, 2. Build on the role of museums for urban regeneration and community development, 3. Catalyse culturally aware and creative societies, 4. Promote museums as spaces for inclusion, health and well-being, 5. Mainstream the role of museums in local development.

Cultural and creative sectors are important in their own right in terms of their economic footprint and employment. They also spur innovation across the economy, as well as contribute to numerous other channels for positive social impact (well-being and health, education, inclusion, urban regeneration, etc.). They are among the hardest hit by the pandemic, with large cities often containing the greatest share of jobs at risk. The dynamics vary across sub-sectors, with venue-based activities and the related supply chains most affected.

The creative sector is an important source of growth in the global economy, and digital creative trade has increased sharply in recent years and particularly in the context of COVID-19. Digital content is replacing physical goods in the sector, for example, in music, books and gaming. Digital aggregators like Amazon, Apple, Netflix, Spotify, TikTok and YouTube have fuelled rapid growth and diversified earnings towards streaming, ad-supported income and data monetization. Copyright revenues are also rising, and the share of digital collections is the fastest growth segment.

This report looks at the implications for the Creative Economy of the rapid changes in automated technology and advanced internet communication that came to be known as Industry 4.0. Among the many observations that this report makes, ones that are important from the perspective of sustainable and inclusive development especially that of small developing countries are that: (1) Creative Industry 4.0 can speed-up the transfer of technology; (2) the size of the domestic market will no longer be a limit when it comes to developing a product; (3) new niche market opportunities are emerging.