Youth and Gender Capacity-Building and Employment

This short report summarizes a Creative Economy Alliance (CEA) webinar hosted by the Cultural and Creative Industries global project (implemented by GIZ and the Goethe-Institut on behalf of the German Federal Ministry for Economic Cooperation and Development) and the World Bank’s Solutions for Youth Employment (S4YE) Project. The webinar focused on using international cooperation to drive gender equality within the creative economy.

To better address gender inequalities and promote an inclusive environment, the supra-regional project, Cultural and Creative Industries, commissioned a gender analysis. It highlights gender-based differences in terms of the relative distribution of resources, opportunities, constraints and power in the Creative and Cultural Industries.

The Jigeen Ñi Academie Musique (JAM) is a ground-breaking project in Senegal dedicated to the professional development of women. Along with practical music skills, the academy provides training in leadership and cultural entrepreneurship to enhance income and employment opportunities for women in the music industry.

It is well-established that bringing more women into the formal labor force is critical for economic development. One strategy often cited is further integrating developing countries into global trade, particularly global value chains (GVCs), to contribute to female labor market outcomes through the expansion of female-intensive industries. As a result, a big question frequently debated, is whether the apparel industry – which is the most female-intensive and globally engaged manufacturing industry – can be a key player in this regard.

The present study analyses the 2016 Statistics South Africa Labour Market Dynamics Survey (LMDS), using the UNESCO Framework for Cultural Statistics (2009) to identify cultural occupations and cultural industries. 

The report contains six in-depth country profiles, where specific data and strategic analyses help present the voiced concerns and hopes of stakeholders on the ground. The country profiles are followed by extensive recommendations for Covid-19 response actions organized around the themes of Space, Community, Training and Funding. Both chapters give attention to non-Western expertise on the cultural and creative industries’ needs as well as their stakeholders’ aspirations for development and, thus, broaden the perspectives for more effective and holistic problem solving. 

In October 2018, the South African government held a high-profile Jobs Summit. In addition to acknowledging the challenges of the high South African unemployment rates overall, President Ramaphosa mentioned the importance of job creation for youth (15 – 34 years old) and women specifically. Statistics South Africa Quarterly Labour Force Survey (2018) showed that unemployment rates amongst young people have reached 39.3%. The figure is even higher for young black African women who are attempting to enter the labour market (45.9%).

This Knowledge Brief highlights examples of music enterprises in Africa and the types of opportunities they offer for youth in the broad music ecosystem.  The Brief also suggests some strategies for translating music into economic and social benefits: 1) Access to finance to support music enterprises, 2) Targeted music-friendly policies, 3) Support for networks and enabling infrastructure, 4) Enhanced participation of women and artists from marginalized communities, and 5) Human capital development through skills, training, and innovation.