Creative and Cultural Industries

This note is part of a series of Solutions for Youth Employment (S4YE) knowledge briefs focused on the Orange Economy or creative sectors. This third note discusses the film industry and its potential to be a source of jobs for youth. It highlights the contribution of the film industry to employment generation, economic growth, the formation of cultural and social values, and identity. The note also delves into emerging labor market trends in the film industry and analyzes the sector’s workforce composition by gender, education, and age.

The Goethe-Institut Jordan initiated the takween Product Design Fellowship programme as part of the Cultural and Creative Industries project. The programme offers a hands-on training for product designers and digital designers to enhance their skills and develop innovative sustainable ideas for the modern market.

The Goethe-Institut Jordan established the takween Circular Design training programme to provide an opportunity for aspiring designers, creatives, and entrepreneurs from diverse fields, such as architecture, fashion, as well as product and packaging design, to develop sustainable product ideas that promote a cleaner planet.

To better address gender inequalities and promote an inclusive environment, the supra-regional project, Cultural and Creative Industries, commissioned a gender analysis. It highlights gender-based differences in terms of the relative distribution of resources, opportunities, constraints and power in the Creative and Cultural Industries.

In Iraq, Jordan, and Lebanon, professions in creative and cultural industries have long been regarded as non-serious jobs by society, government authorities, and economic players. However, with the ever-increasing demand for digital design professionals, especially in the field of User Experience/User Interface (UX/UI) design, the domestic supply cannot keep up with the needs of the market. Therefore, Re:Coded and GIZ teamed up to change this perception.

EGSINA is a collective of designers that have joined forces to organise tours promoting local Senegalese fashion across multiple countries. EGSINA’s innovative approach demonstrates how a collective of designers can help develop and promote the national fashion industry. With organisational development support from GIZ, to date, EGSINA generates enough revenue to self-finance its tours.

The Jigeen Ñi Academie Musique (JAM) is a ground-breaking project in Senegal dedicated to the professional development of women. Along with practical music skills, the academy provides training in leadership and cultural entrepreneurship to enhance income and employment opportunities for women in the music industry.

The Report also provides an outline of trends shaping the nature of work in the African CCE and policies, as well as an analysis of the decent work challenges in the different countries and subsectors. The study chose five sectors of the CCE to investigate more thoroughly, each located in one of the five subregions of Africa: cultural heritage in Egypt, dance in the Democratic Republic of Congo (DRC), fashion in the United Republic of Tanzania, film and TV in Nigeria, and live music in South Africa.

As part of the Cultural and Creative Industries project, the Goethe-Institut and  Africa Beyond 4IR (AB4IR), a non-profit organisation that aims to bridge the digital and gender gaps in access to technology in South African townships, co-developed Drone Divas. The four-to-six-week Drone Divas  training is a very successful collaboration between the training organisation and the private sector as internships form an integral part of the programme.

What does it mean to be a creative entrepreneur and how can you establish yourself in the market as a creator? The perFORM Music Incubator is a music business and artist development project in Kenya initiated as part of the project  Cultural and Creative Industries to support music creators in building sustainable careers.