How To Design An SMS Outreach Strategy In Youth Employment Programs

Mobile phone network coverage has increased worldwide over the past two decades. In advanced and emerging economies alike, young people are much more digitally connected than older generations. Digital technologies offer an opportunity to communicate with youth and collect data at a low-cost. Using digital methods like SMS has become more relevant to obtain timely data and information, especially with the current COVID-19 crisis. This note highlights the six steps taken by the Mexico Youth Labor Market Inclusion (MYLMI) project to design a successful short message system (SMS) outreach strategy to incorporate youth voice in their project.