Understanding Cultural and Creative Industries and Designing Approaches for its Development – A Guide

Engaging in the Cultural and Creative Industries (CCI) as international development cooperation (DC) organisation involves navigating a dynamic and multifaceted landscape. This guide provides a comprehensive framework to assist organisations in understanding and analysing the CCI and in planning, implementing, and evaluating initiatives that contribute to the sustainable development of the CCI. It aims to assist international DC organisations to collaborate effectively with creative communities worldwide and implement projects successfully. This guide recognises the intrinsic value of culture and creativity in fostering economic growth, cultural expression, and social inclusion. Furthermore, it acknowledges these factors in the context of their contribution to the goals of many international DC organisations, such as: job and income generation, innovation promotion, climate change, gender equality, just transition, and disrupting postcolonial continuities. The guide has been formulated within the framework of the Global Project CCI, executed by the Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in collaboration with the Goethe-Institut, commissioned by the Federal Ministry for Economic Cooperation and Development (BMZ).