Sustainable supply chain management in the fast fashion industry: A comparative study of current efforts and best practices to address the climate crisis.

To analyze SSCM in the fast fashion industry, this study compares the sustainability reports of H&M and Everlane, industry leaders with strong sustainability messaging. This comparison reveals that fast fashion has failed to sufficiently engage upstream and downstream stakeholders in their SSCM strategies. Moving forward, fast fashion companies should incentivize collaboration towards more comprehensive SSCM policies throughout the supply chain.