The Jeans Redesign Insights Report 2021-2023

The Jeans Redesign (2019-2023) aimed to revolutionize jeans production for a circular fashion economy. Partnering with industry experts, the project created guidelines for brands to design jeans that are durable, recyclable, and made with minimal environmental impact. Launched in 2021, these guidelines have been adopted by over 100 organizations, leading to the creation of more sustainable jeans and a significant step towards a more responsible fashion industry.