Good Practice: A campaign to promote the UX/UI design profession in Iraq, Lebanon and Jordan

In Iraq, Jordan, and Lebanon, professions in creative and cultural industries have long been regarded as non-serious jobs by society, government authorities, and economic players. However, with the ever-increasing demand for digital design professionals, especially in the field of User Experience/User Interface (UX/UI) design, the domestic supply cannot keep up with the needs of the market. Therefore, Re:Coded and GIZ teamed up to change this perception. As part of the project Cultural and Creative Industries, they jointly developed a two-phased advocacy campaign to promote the UX/UI design profession.