The implementation of the Circular Economy: Barriers and enablers in the coffee value chain

This study examines applying the Circular Economy, focused on minimizing waste, to the complex coffee industry. A 7-month case study of a specialty coffee importer in Amsterdam revealed challenges like government policies and industry mindsets, but also highlighted the importance of shared vision, strong business models, and clear communication for success. The research suggests companies navigate identity concerns and misconceptions about CE through factual communication, emphasizing the interconnectedness of barriers and enablers for a strategic approach to a more sustainable coffee industry.