Carnivals and Festivals: Trends and Digital Strategies: Art, Culture and New Technologies in Latin America and the Caribbean

Carnivals and Festivals: Digital Trends and Strategies is part of the IDB’s editorial series, Art, Culture and New Technologies in Latin America and the Caribbean, intended to point out the impact of digitization and the adoption of new technologies by cultural and creative industries from the region, and how this can catalyze innovation, social cohesion, and change. The publication is divided into four chapters, beginning with an explanation of the social, political, and economic implications of festivals and carnivals, pointing towards the outcome of the pandemic on this type of event. In the second chapter, the main changes, challenges and innovations arising from the adoption of new technologies at carnivals and festivals are discussed. The third section highlights emblematic cases of technological innovation, Finally, several recovery strategies to foster development in the virtual sphere are enlisted, aiming at helping consolidate the path of economic reactivation and sustainable development in LAC.