Tourism and Nation Branding: Trends and Digital Strategies: Art, Culture and New Technologies in Latin America and the Caribbean

Can digital technologies enable new tourist experiences? How can tourist destinations and nation brands be constructed and promoted in the light of cultural industries and digital technologies? How can a territory and its brand be managed through digital technologies in the current context? How is tourism in Latin America and the Caribbean facing the challenge of economic recovery? The questions above—central to this publication—echo the report Vision 2025, Reinvest in the Americas: A Decade of Opportunity, of the Inter-American Development Bank (IDB), which states that in the years to come, in order for the region to gain economic recovery, it will be necessary to invest in digitization and the rapid adoption of new technologies, while encouraging innovation and entrepreneurship as well as supporting SMEs.